New “She Built It” campaign to encourage women to build a career in construction

Women in construction

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The “She Built It” campaign celebrates women in construction and will encourage more females to pursue a career in the industry.

Minister for Industrial Relations Tim Pallas launched the “She Built It” digital, radio and print campaign at a social housing construction site in Ascot Vale, where women are taking leadership roles and excelling.

“Women are making a valuable contribution to the industry, and it’s important that their influence is acknowledged through campaigns like ‘She Built It’, which celebrate greater diversity, equity and inclusion,”  says Building Industry Consultative Council Chair Rebecca Casson. 

Despite changing attitudes and increased opportunity in some areas, women still comprise fewer than three per cent of building and construction trades workers in Victoria.

“We need action to change the status quo, and that’s what this campaign will promote,”  says Minister for Industrial Relations Tim Pallas.

Some 200 social and affordable homes are being constructed at the Homes Victoria site in Dunlop Avenue, Ascot Vale, where half of the trainees, apprentices and cadets are women. Women make up more than 40 per cent of construction partner Built’s project team at Ascot Vale.

Running from Monday, 26 September, “She Built It” will appear on streaming services, YouTube, Spotify and news sites, in regional newspapers and on radio across the state, including multicultural stations.

“If even one woman sees this and it helps her to have the courage or plants the idea to walk through that open door, it will make such a difference for our industry,”  says mature-age apprentice electrician Sarah Tabone.

The campaign will complement the Andrews Labor Government’s Building Equality Policy which applies to large government projects and requires the representation of women in at least three per cent of each trade role, seven per cent of each non-trade position and 35 per cent of management, supervisor and specialist labour roles.

The Building Equality Policy also requires that women perform four per cent of labour hours for apprentices and trainees. In the first half of this year, 14 projects worth $15.8 billion have implemented minimum female representation in their respective workforces.

The Government has invested $3.5 million to support the implementation of the Building Equality Policyand a further $1.5 million to implement the Women in Construction Strategy.

Initiatives include the creation of the Building Futures: Women in Construction job-matching website, a respectful workplaces code of practice, and tools and resources for students, parents, teachers, women and employers.

Find out more about joining the building industry’s female workforce at the ‘Women in Construction’ site here

Source: © Copyright State Government of Victoria

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